5 Proven Ways to Improve Your Website Traffic and Visibility
In today’s world where everything is reachable digitally, having a strong online presence is crucial for any business. Having a high website traffic and visibility will translate to better brand awareness, lead generation, and ultimately, higher sales. But what can you do to achieve this?
In this guide, we will explore various strategies to boost your website traffic and visibility, helping you reach a wider audience and achieve your online goals.
What is Website Visibility?
Before we start, let’s first take a look at what website visibility is.
Website visibility is the presence of your website on Google search. Those presence includes your page’s organic listing, paid advertising, or even social media posts that appeared on the search results.
Although your website’s presence in the search result page is what website visibility is about, your ranking is the one that is the key to their success.
A higher ranking website contributes to a better website visibility, contributing to a higher traffic and ultimately, better brand trust and credibility.
5 Ways to Improve Website Traffic and Visibility
1. Get a Proper Choices of Keywords
This is the first and most important step in SEO. Keywords are the key that connect the users and your website. Implementing the wrong keywords will make the users unable to find you through the search engine.
Tools like Google Keyword Planner can help you discover relevant keywords with high search volume and low competition that is related to your niche.
Once you’ve found those keywords, you will need to implement it carefully and strategically to avoid being spammy or affecting the user experience ( UX ).
2. Optimize Your Website
Knowing your keywords alone is not enough, you will need to optimize your website content for them. This effort is called on-page optimization, which is optimizing the content on your website.
Contrary to general belief, on-page optimization is not about cramming all keywords that you can into the page. The are a lot of aspect in a proper on-page optimization including:
- Title Tags and Meta Descriptions: These appear in SERPs and influence click-through rates. Writing compelling titles and descriptions that caters to both Google algorithms and attract readers to click requires proper research and planning.
- Heading Tags: Using proper heading tags to structure your content and improve readability for both users and search engines is important. Header also helps search engines better understand the content of your page.
- Image Alt Tags: Search engine crawlers are not able to read text in images. By extracting information from the images into data readable by the crawlers, the info would be able to be fully utilized and benefit the website.
There are other aspects involved in the optimization, and each of them plays a vital role in improving the SEO of the site.
3. Improve Your Website Accessibility
Improving website accessibility generally involves optimizing the website’s structure and performance, which makes it easier for search engines to access, crawl, and index your website. This would also improve your website’s accessibility for your visitors and ultimately, more traffic.
Some of the improvement you can do to your site includes:
- Website Speed Optimization: Ensures your website loads quickly on all devices, whether it’s desktop or mobile. Slow loading times can significantly impact user experience, increase bounce rate and deteriorate your SEO ranking.
- Mobile-friendly design: Your website should be optimized for uses on mobile devices, as a large portion of users now browse through their smartphones.
- Website Security: Improving the security between users and your site helps to build trust and credibility.
Improving these aspects are crucial in retaining visitors to your website. Having a high bounce rate, which is the amount of people leaving your site after clicking on it, will have an effect on your ranking. An optimized site in terms of technical aspects would also likely to retain customers and repeat visitors.
These methods might seem hard and scary for someone not familiar with the methods and the technical side, but that’s where people like SEO Specialists come into the picture. They are the people specifically tasked with optimizing your site for search engines. You can find out more about them in one of our blog posts on SEO Specialist.
4. Publish More High Quality Content
High quality content is what keeps people coming to your site. By providing users the answer to their question, you’re basically improving your brand’s trust and credibility towards your audience.
This method also aligns with Google’s latest ranking factors that emphasizes on a site’s E-A-T ( Expertiness, Authoritativeness and Trustworthiness ) for a topic.
You can start by creating blog articles to answer the questions people might ask and search for regarding your industry. Focus on providing solutions to your audience’s problems and establish yourself as the problem solver and figure of trust for the topic.
Once you create great content, you can promote it across various channels to increase your brand’s exposure and traffic. There are various way to do that, including:
Social Media Marketing: Share your content on relevant social media platforms and engage directly with your audience.
Email Marketing: Build an emailing list and send regular newsletters that feature your latest content and updates. This is helpful in keeping your regular customer base updated.
Guest Blogging: Contribute articles to other websites in your niche to reach a wider audience and at the same time, build precious backlinks that help direct people to your site.
5. Create a Google Business Profile
If you have a physical store or location of service, for example a spa or plumber service, creating a Google Business Profile ( GMB ) for local searches will not only help generate traffic to your site, but also attract nearby customers to visit your physical store or engage with your services.
This would not only help with exposing your business, but also give your customer the chance to review your business. By amassing more satisfied customer’s review, your business trust and credibility would improve and make it easier for future customers to engage with your business.
Having a GMB would also boost your website SEO, improving your website’s ranking and visibility, which would help in improving the traffic.
Bonus : Get More Backlinks to Your Site
Backlinks are links from other websites that point to yours. This could be promotional or mentioned in any article, which Google might view as showing your website as authoritative and the source of reference for others.
Earning backlinks from high-quality websites increases your website’s authority and improves your ranking in search results. This would also increase exposure to new users from those websites into your site.
Do note that not all backlinks are equal. Have you seen those website links being pasted repeatedly on some blog article’s comment section? Those are toxic or bad backlinks which Google sees as spammy. It will downgrade your website from Google’s POV, and be remembered by users who saw those comments, albeit not for a good reason.
Why Do My Traffic and Visibility Suddenly Drop?
- Check if There’s Any Search Engine Algorithm Update
Search engines, like Google, continuously update their algorithm regularly to provide the best results for the users. While those updates didn’t generally have a huge impact on your ranking, some of the core updates might cause your ranking to fluctuate.
Check for any Google update, and always be vigilant for any changes to their ranking factors.
- Check for Lost Backlinks
Backlinks are one of the website’s authority factors for Google. Losing valuable backlinks from high quality sources would affect your authority and might reduce your ranking in search engines, and traffic from those websites.
Check for any drop in numbers of backlinks. If you’re able to identify those missing backlinks, reach out to those websites and consult them on adding back those backlinks.
- Technical Issues
Technical issues might cause your website to be inaccessible or reduced accessibility. Some of these issues are slow loading pages, broken page layout or even missing pages.
Check if there’s any changes to your website, like a newly added plugin or changes to your URL slug. Otherwise, it’s best to consult a website maintenance service to check your sites for you.
Continuous Improvement is Important!
Improving website traffic and visibility is a long and ongoing effort. By implementing the strategies outlined above you can attract more website visitors, build brand awareness, and achieve your business goals. Remember that consistency, high quality content, and maintaining a data driven approach are the key to success.