How To Make Your Ecommerce Website More Attractive
These days, the competition in e-commerce websites is considered to be high as most stores are shifting to digital rather than physical stores. It’s important for e-commerce websites to ensure their website is well-designed and functions well to gain customers and retain the existing ones in the long run. Hence, having an attractive website does wonders for your revenue and customer relationship.
If you’re not sure how to make your e-commerce website more attractive, in this article, we include everything you need to know, including helpful tips to consider implementing:
Factors that make your e-commerce website more attractive
There are several factors that influence the overall attractiveness of your e-commerce website. Here are the major factors of an attractive e-commerce website:
1. Navigation Menu
The navigation menu plays an important role in e-commerce websites. A customer should not be going through many pages just to find the product that they’re looking for. If the navigation is too complicated, customers may be turned off by it and leave your website without purchasing anything.
2. User Experience (UX)
One of the most important factors that make an e-commerce website attractive is the overall user experience. If customers are able to navigate easily and have little to no issues while browsing the website, it will encourage them to keep visiting your website.
3. Responsiveness of the design
Another key factor that makes an e-commerce website attractive is how responsive it is to most devices. Your e-commerce website should be mobile-responsive and compatible with all devices such as tablets or laptops. The website should be responsive and adapt accordingly to different screen sizes, especially since more customers browse websites through phones.
4. Product page design and content
The product page design and content play a vital role as well as this is the main feature of an e-commerce website. The design should be easy on the eyes with clear call-to-actions (CTA) to enable customers to checkout easily. Besides that, the content should be high-quality such as the product images and descriptions.
5. Customer reviews
Customer reviews are considered an important factor in attractiveness as they are able to boost the credibility of the e-commerce website. By displaying positive customer reviews on the e-commerce website, you can encourage new potential customers to make a purchase.
7 tips on how to make your e-commerce website more attractive
To find out how to make your e-commerce website more attractive, there are several methods and strategies to consider implementing. Here are some of the common, effective tips to boost the attractiveness of your e-commerce website:
1. Ensure it is mobile-responsive
Without a doubt, one of the best ways how to make your e-commerce website more attractive is to make it mobile-friendly. Since most customers tend to shop online through their mobile devices, e-commerce websites should keep up with the trend and ensure that the website adapts to different screen sizes.
Keep the website design simple as there are many different screen sizes, so it should not look too over-crowded on smaller devices although it looks fine on bigger screens. Perform several tests so that you can ensure the website works seamlessly across all devices.
2. Create high-quality content
Customers love to see and read high-quality content as it can influence their buyer decisions. Make sure that the images uploaded are high-quality so that they look more attractive. Besides that, the product description or titles should be attractive to read too as it should convince customers to make a purchase.
Avoid using complicated language as it can turn potential customers away as they might not understand it. Use simple words that are attractive enough to connect with your target audience.
3. Organize the website well
If your website is organized neatly, customers are more likely to stay on the website and browse around. A well-organized e-commerce website helps to encourage users to browse the website longer and reduce the overall bounce rate.
Some of the ways you can organize your e-commerce website would be to ensure the product categories or sub-categories are stated clearly. Additionally, consider using breadcrumbs or filters to make it easier for customers to find exactly what they need.
4. Quick loading speeds
Another one of the effective tip on how to make your e-commerce website more attractive is to ensure your website loads quickly. If a customer has to wait more than 3 seconds for a website page to load, they will simply just exit the website and visit another instead. Most customers don’t have enough patience to wait that long for the website to load as they want to browse quickly and make a purchase fast.
You can perform caching, minimize Javascript or CSS, and image compression to ensure your website loads at a faster rate.
5. Include customer reviews or testimonials
Most customers love to go through reviews and testimonials before deciding to make a purchase. Hence, one of the best tips on how to make your e-commerce website more attractive is to display positive reviews from customers on the website in an organized manner.
The common places to display reviews would be on the product page itself or the homepage. Some e-commerce websites will also include a dedicated customer testimonial page to display all of the reviews. This also helps to build the credibility of your brand.
6. Enhance and simplify the process for checkout
Since the main goal of e-commerce websites is to get customers to make a purchase, ensuring the checkout process is smooth is one of the most important tips. A customer wouldn’t find an e-commerce website attractive if they can’t purchase their products easily.
Consider providing various payment methods such as e-wallets or credit/debit cards for customers to choose from. Besides that, you can also consider offering guest checkout for first-time customers.
7. Seamless navigation experience
Providing a seamless navigation experience for customers is also one of the top ways how to make your e-commerce website more attractive. This helps to make it easier for customers to look for what they need without going through any complicated steps.
Make sure that your products are categorized well with popular items displayed at the top to promote more sales for your best-selling items. Additionally, a search functionality should also be included in the website so customers are able to find the items that they’re looking for.
Conclusion
Now that you know how to make your e-commerce website more attractive, you can attractive more customers and boost your overall revenue. Having an attractive website also helps to build a better relationship with your customers by offering credibility. Just be sure to follow the effective tips for your e-commerce website to reap the benefits of an attractive website. Learn more about the latest website design trends to consider for your own website.