Boost Your Local SEO in Malaysia
Are you attracting the right customers in your area? Local businesses thrive through local customer base first before they widen to cater customers from wider areas.
Brandswift specializes in Local SEO, connecting businesses with those individuals as they are searching for your products or services.
Why Improve Your Local SEO in Malaysia?
Contrary to traditional SEO, local SEO focuses on improving your website and business visibility towards audiences in your localities. This works by connecting you with customers searching for businesses or services like yours in your area. This would help to increase the amount of foot traffic to your physical store, increased online inquiries, and a boost in conversion from customers right in your targeted localities.
Challenges From Unoptimized Local SEO
Having a website which is unoptimized for local SEO can cause several negative effects and difficulties in maneuvering the digital landscape. Here’s how it might affect your website and business:
- Missing Traffic from “Near Me” Searches
Potential customers searching for nearby businesses won’t find them, leading to lost sales. - Lower Google Maps Ranking
Difficulty being found on Google Maps, affecting foot traffic to physical stores.
- Lack of Online Reviews
Potential customers will be hesitant to engage with businesses that lack online reviews or are filled with negative reviews.
- Inconsistent Business Information (NAP)
Inaccurate or inconsistent business information (NAP) reduces trust and credibility.
- Poor Online Presence
An unoptimized or incomplete Google Business Profile causes a negative impression from potential customers.
- Outranked by Competitors
Competitors with optimized local SEO will appear higher in local search results, allowing them to connect with more customers.
- Missed Opportunities
Failure to capitalize on local market opportunities leads to a loss in valuable market share.
- Struggling to Compete
Competing with businesses that have a strong local online presence will be difficult.
- Difficulty Attracting New Customers
Reduced customer acquisition limits future business growth.
- Limited Market Penetration
Lack of trust and visibility would make it difficult to expand into new local markets.
- Lack of Online Interaction
Missed out on opportunities to interact with customers through reviews and Q&A.
- Reduced Customer Loyalty
Customers will be less likely to become loyal if they have difficulty finding or interacting with the business entity.
How We Optimize Your Local SEO?
To boost your website’s local SEO performance, we implement a comprehensive optimization plan that covers all critical aspects involved in local SEO.
Google Business Profile Optimization
Google Business Profile is where people can connect directly to your business, serving as your primary contact point in local searches. Optimizing it includes ensuring complete and accurate profile information, implementing the right keyword into the description, and selecting the right business category.
Website Content Optimization
Website content ensures your site attracts highly targeted local traffic and provides more detailed information for the customers. Optimization involves location specific keyword research and implementation, creating localized landing pages for specific outlets, and mobile optimization to ensure a good user experience on mobile devices.
Backlink building and listing
Backlinks and listing establish your business as a trusted figure within your localities, improving your online visibility and search rankings. It includes building quality backlinks from reputable websites, ensuring consistent business information (NAP) across relevant online directories, and cleaning up toxic backlinks.
Get Started With RM 800 Worth of SEO Specialist Advice And Receive A FREE Website Audit Report!
Want to learn how we can assist you? Speak with our SEO specialist and claim your complimentary website audit report now.
Why Choose Our Local SEO Services?
We understand the challenges businesses in Malaysia face in the digital landscape. Unlike many agencies that underdeliver, we focus on result-driven local SEO strategies and provide transparent, reliable local SEO services. We prioritize optimizing your online presence to reach your target audience within your specific areas, ensuring increased visibility and tangible growth.
Our Client’s Optimized Google Business Profile
An optimized Google Business Profile (GBP) is crucial in local SEO. Here are some of our client’s optimized GBP
Our Local SEO Optimization Flow
Consultation & Planning
Keyword and Competitors Research
Optimization Proposal
Review & Launch
Frequently Asked Questions
Spend less time writing a plan and more time building your business. We help you with the tools you need to communicate your idea.
What is local SEO?
Local SEO is the practice of optimizing your business’s online presence to attract customers in a specific area. It’s about making your business more visible in local search results on search engines so it is easier to find for people looking for products or services in your area.
Unlike traditional SEO which usually focuses on broader search terms, local SEO targets searches with local intent. This means showing up when people search for “spa near me,” “crab restaurant in KL,” or any other location-specific search query.
How can I make my businesses appear on Google Maps?
The best way is to create and optimize your Google Business Profile (GBP). Ensure your GBP information is complete and accurate including your business name, address, phone number, website, hours of operation, and categories. Add high-quality photos and videos and encourage customers to leave a review on your GBP.
What is Google Business Profile
Google Business Profile (GBP), which was previously known as Google My Business (GMB), is a free online tool that allows businesses to manage their online presence across Google, including in search result pages and Google Maps. It essentially helps you provide the basic information people see about your business to the users when they search for it on Google.
Some of the information included in Google Business Profile is:
- Business Name
The official of your business, as it appears in the real world.
- Website
A direct link to your business’s official website. This helps to drive traffic and improve the SEO performance of the website.
- Address
Your physical business address helps with local search and people using Google Maps to get to your business.
- Operating hours
Accurate and updated hours of operation, including special hours for holidays.
- The service or product provided by the business
A detailed list of the main services or products you offer is a great way to showcase your business’s offerings.
- Photos and videos
High-quality images showcasing your business, including interior and exterior photos, product images, and videos help with credibility and increase conversion.
- Reviews from customers
Customer reviews and ratings play a huge role in building trust and influencing others’ purchasing decisions.
How can I set up a GBP for my business?
Go to https://www.google.com/business/ and click “Manage Now.” Sign in with your Google account and search for your business name. If a GBP for your business exists, claim it. If not, click “Add your business to Google.” Follow the steps which involve submitting your business information including your business name, address, phone number, and website if applicable. You will then need to verify your business.
SEO and SEM, which is better?
Both SEO and SEM (Search Engine Marketing) serve different purposes, and their effectiveness depends on your business goals. While SEO focuses on improving organic search rankings, SEM involves paid advertising campaigns to boost visibility. Ideally, a combination of both strategies can help your business achieve optimal results. You can check out more of the differences here.
Is customer reviews on GBP important for local SEO?
Yes, customer reviews are one of the important parts of Local SEO. Other than influencing your local search rankings, it helps to build trust with potential customers and provide valuable feedback.
How do I respond to reviews on my GBP?
Log in to your Google Business Profile. Click on “Reviews” in the left-hand menu, find the review you want to respond to and click “Reply”. Remember to write a professional and courteous response.
How long does it take to see results from local SEO efforts?
It varies depending on several factors including the competitiveness of your industry, location, and the current state of your online presence. Generally, you can start seeing some improvements within a few weeks for GBP optimization. However, it might take several months to see significant results.
Is Local SEO suitable for online-only businesses in Malaysia?
While Local SEO is primarily designed for businesses with a physical presence, it can still benefit online-only businesses especially those that serve a specific area in Malaysia.
Some examples are virtual consultants and online tutors who target a specific region. They can optimize their website for location-specific keywords, build local backlinks, and focus on being visible to customers in their target area.
GBP, however, is not suitable for online-only businesses as they need a physical address of the business to register.
Who Would Benefit Most from an Optimized Local SEO?
While every business can benefit from having an optimized local SEO, some businesses would gain more advantage than others. Here’s how:
- Businesses with Physical Locations
Restaurants, retail stores, hair salons, clinics, and any business that relies on foot traffic. These businesses need to be easily discoverable by local customers searching for the product or services nearby their area.
- Businesses Serving Specific Local Areas
On-site service providers such as plumbers, and electricians, and local service providers such as event hall rental providers. These businesses target customers within a specific service area and would benefit from location-specific searches.
- Small to Medium Businesses
Small to medium businesses often have a limited marketing budget and can benefit significantly from local SEO. It helps level the playing field for the area, allowing them to compete with larger competitors in their local market.
- New Businesses Entering a Local Market:
Local SEO helps new businesses to establish a presence and visibility in their area. It helps in building brand awareness within the community and penetrates the local market.
Ready to Boost Local Traffic for Your Business?
Contact us now to discuss your SEO goal and discover how our local SEO service can help your business thrive and make a mark in your local community.