10 Web Design Tips To Make Your Website Look Professional

Web Design Tips To Make Your Website Look Professional

Have you ever asked yourself, ‘How can I make my website look professional and attractive?’ Well, you’re not the only one! Every business owner or individual who wishes to brand themselves with a website finds it difficult to enhance the attractiveness of their website. In this article, we share some important tips to improve your website and make it look more professional:

Why is it important to make my website look professional and attractive? 

There are several reasons why you should make your website look professional and attractive. Here are some of them:

  • Build credibility and authority: A professional and attractive website will enable users to gain more trust in your business. It will also affect the branding as professional websites portray your brand identity such as the values. Thus, a professional and attractive website represent your brand’s image and make it more memorable.
  • Boost sales and conversions: An attractive and professional website encourages users to take action such as engaging with your service or purchasing a product. 
  • Leave a long-lasting impression: If a user stumbles upon your website and remembers your brand, it will make them more interested in your product or service.
How Can I Make My Website Look Professional And Attractive

How Can I Make My Website Look Professional And Attractive

Here are some tips on how to improve the appearance of your website and make it look more professional: 

1. Maintain consistent brand identity 

Try to portray a consistent brand identity throughout your website. It’s crucial to ensure that the website showcases what your brand is all about to create a lasting impression.

How to maintain a consistent brand identity on websites: 

  • Ensure the logo, typography and colours represent your brand: Use only the elements which are aligned with your brand.
  • Use the same tone and voice across the content: The content should represent your brand’s personality all across the website.

2. Optimize website for mobile 

You can consider optimising your website for mobile devices that match different screen sizes. This is especially important as most people tend to browse websites on their mobile phones as it’s more convenient. 

How to optimise a website for mobile:

  • Optimise the images: You can compress the images to reduce disk space without compromising on the quality. You can also use an image Content Delivery Network (CDN) such as Jetpack to deliver the images faster.
  • Improve the website speed: To make the websites load faster, you can reduce the number of redirects or minimize the HTML, CSS or Javascript codes.
  • Minimise pop-ups: It’s harder for mobile users to close pop-ups as the screen sizes are small. Try to avoid using pop-ups on your website to improve the user experience or make it easy for them to close it.
  • Use a responsive website design: A responsive website design means that it can adjust automatically to various screen sizes and devices. 
  • Design a simple navigation menu: Since mobile devices are smaller than laptops and desktops, it’s best to ensure that the menu is simple and easy to navigate.
  • Implement Accelerated Mobile Pages (AMP): Consider using AMP as it helps to create website pages that load quickly on mobile.

3. Boost loading speed

Another way to make your website look professional and attractive would be to improve the loading speed. Users can’t wait too long for a website to load as they wish to get what they need quickly. If your website is too slow, users won’t continue browsing your website, leading to potential losses of sales. 

How to boost a website’s loading speed:

  • Implement Content Delivery Network (CDN): CDN will send the user’s request to the nearest server, enabling the website to load quickly. 
  • Enable browser caching: Allow browsers to save and store your cache to save time from re-downloading during repeated visits.
  • Minimize redirects: Avoid implementing too many redirects on the website as it can slow down the speed. 
  • Choose a suitable hosting provider: Ensure your website is using a reliable hosting provider so that there are ample resources to support your website’s traffic.

4. Add white space

White space, also known as negative space, does wonders for a website. White space helps to boost readability and remove any unnecessary clutter so that it’ll look organized. 

How to add white space on websites:

  • Update the CSS properties: Apply margins and paddings to create space between each content and page container. 
  • Use link breaks within the HTML: Enable larger spacing between the lines by using <br> tag. 
  • Add non-breaking space within the HTML: Include &nbsp; to add a single space without a line break. 

5. Include spacing between elements

Adding spacing between elements improves the overall readability and layout of your website, making it more attractive. 

How to add spacing between elements on websites: 

  • Use CSS properties: You can use margins, paddings and text properties to add spacing between elements and control the text format within the elements.
  • Implement grid systems: Use grid systems and frameworks such as Bootstrap, CSS Flexbox and CSS Grid to ensure proper alignment and spacing between the elements
  • Add paragraphs: You can also add some paragraphs to break up large walls of text, making it easier to read and digest information.

6. Use high-quality media

Instead of just text, consider using media such as videos or images throughout the website. This makes it more attractive and keeps the users engaged. You can also leave a positive long-lasting impression through quality visuals. 

How to use high-quality media on websites: 

  • Use high-resolution images: Try to use images that are high-definition but also compress them to ensure that it doesn’t take too long to load.
  • Ensure the media is responsive: This helps to make sure the media will 
  • Embedded videos: Instead of automatically playing the videos which could slow down the website, consider embedding the videos. 

7. Choose a simple colour palette 

A simple colour palette makes the website look attractive and professional too. Instead of using too many colours, try a simple website scheme that represents your brand identity and enhances the overall visual appeal.

How to choose a simple colour palette on websites: 

  • Limit to 3 primary colours: Try to use a maximum of 3 main colours within the design which represent your brand colours.
  • Consider using complementary or neutral colours: Avoid using bright, neon colours that could be blinding to the eyes.
  • Ensure the text and other element colours can be seen clearly: This means avoiding using similar colours that’ll blend on top of each other. 

8. Select appropriate fonts for readability

Using the right fonts is important to make it easy for users to read. If they can’t read the text on your website, then it will be a based user experience for them. The fonts should also represent the overall personality of your brand. 

How to select suitable fonts for readability on websites:

  • Use up to 3 different typefaces: Keep it simple and consistent by using only up to 3 fonts throughout the website.
  • Choose readable and simple fonts: Don’t use fonts that are hard to read. Instead, use simply sans-serif fonts. 

9. Ensure clear navigation and search functionality

Users want to search for what they need quickly without going through complicated steps. Hence, it’s best to ensure your navigation is easy to understand and include a search bar to make it look more professional. 

How to ensure clear navigation and search functionality on websites: 

  • Label the menu accordingly: Ensure the important pages and categories are placed properly. 
  • Include a search bar: This makes it easier for users to look for what they need. 

10. Keep the design minimalistic 

Do keep the design simple and minimalist to avoid looking too cluttered. This also helps to relay only important information to the users and focus on the content that provides value.

How to keep the website design minimalistic: 

  • Display only important elements: Prioritize the elements that are important and remove information that doesn’t serve any purpose.
  • Limit content: Try to reduce text or media throughout the website to avoid overloading users with too much information. 

Conclusion

A website is one of the most important assets of any business. Websites are useful for gaining more leads and conversions. To ensure your website looks professional and attractive, it’s best to focus on these core tips to create a stunning website. Explore more on why websites are important for businesses.


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BrandSwift is a leading web design & SEO agency based in Kuala Lumpur, Malaysia. We specializes in website development and maintenance service. Our expertise also include SEO and Google Ads, boosting online visibility of our clients. Our firms have successfully assisted over 300+ MNCs and local clients across Malaysia, China, Hong Kong, Korea, and Singapore, swiftly and effectively improving their branding on both local and global platforms.

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