UI / UX Design and How It Affect Your Website

UI / UX Design and How It Affect Your Website

Imagine going into a store, but instead of having to wander around cluelessly, the product placement and visuals helps you find exactly what you’re looking for. That’s the power of a well-planned visual element and user journey. In the digital world of websites and apps, UI/UX design are the one responsible for creating this smooth experience for users.

The Difference Between  UI/UX Design

UI design focuses on the visual elements that make up a website or app, like the colours, buttons, and layout. Think of it like a store’s interior design. They don’t only need to be attractive and organized, but also need a proper placement of visual elements. Imagine the aisle signage being small and hidden behind the products – not exactly useful for the customers. 

UI designers carefully researched and mapped how users typically navigate the screen. They are the one working behind the scene in making sure everything is clear and easy to find.

UX design, on the other hand, focuses on the user’s journey – which refers to their path in achieving a goal. Think of it like a map that guides you through the store. It starts by understanding who the users are and what they want to accomplish. Then, UX designers identify all the key touchpoints users will encounter, starting from the landing page (the store entrance) to the checkout (the cashier counter). Finally, they create a user flow that refers to the specific steps users take in completing their goal.

How UI/UX Affect Your Website / Apps

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Here’s how UI and UX design principles works together in creating a seamless user journey:

  • User Research: UI/UX designers use surveys, interviews, and even testing different options to understand what are the user needs and their preferences.
  • Information Architecture: This ensures the website’s content is well-structured and easy to navigate for the users. 
  • Usability Testing: In usability testing, real users interact with prototypes of the website to find any hiccups or issues in usability.
  • Visual Design: Visual design uses colours, fonts, and layout to create visual appeal and brings out the brand identity on the website. This is also important in improving the readability of a website.
  • Interaction Design: This adds a touch of interactivity, like subtle animations on buttons to hint users they’re clickable. Adding this will make your website look more interactive and alive.

These are the main principles of UI and UX design. If you’re looking to know more about the principles of a good website design, head on over to our article on 10 principles of a good website design.

In Conclusion

By using UI and UX in tandem, you will be able to create a website that is both effortless and enjoyable for the users. Through proper implementation of UI and UX design, you will be able to easily guide the users towards their goal of visiting your website and boost your brand reputation. If you’re looking to revamp your website and implement a proper UI/UX design, head on over to our article here to check out the pricing for web design in Malaysia.

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BrandSwift is a leading web design & SEO agency based in Kuala Lumpur, Malaysia. We specializes in website development and maintenance service. Our expertise also include SEO and Google Ads, boosting online visibility of our clients. Our firms have successfully assisted over 300+ MNCs and local clients across Malaysia, China, Hong Kong, Korea, and Singapore, swiftly and effectively improving their branding on both local and global platforms.

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