What is SEO Copywriting and Why Do You Need One?

SEO is one of the best digital marketing strategies to gain sales and boost online presence. Without SEO, your business could be missing out on potential customers, especially when your competitors are also implementing SEO as part of their marketing strategy. SEO copywriting is part of the SEO strategies and is used by many businesses. But, what is SEO copywriting all about? In this article, we explain everything you need to know about SEO copywriting, its importance, and helpful tips to implement on your website:
What is SEO copywriting?
SEO copywriting is the process of combining attractive words with SEO best practices to drive traffic and capture the reader’s attention while encouraging them to perform a certain action. SEO copywriting is commonly used on websites, social media, email marketing, and various other digital marketing platforms.
What’s the difference between SEO copywriting and copywriting?
Unlike the standard copywriting content, SEO copywriting is created with the intention of convincing search engines such as Google to rank your website on the first page. Copywriting, on the other hand, focuses on convincing users to perform a certain action such as making a purchase or engaging with a service.
Why is SEO copywriting important?
SEO copywriting is important for several reasons. Here are some of them:
1. Boost sales and conversions
SEO copywriting helps a business increase its sales and conversions as the content targets the customer’s pain points. When a customer finds the content useful and engaging, they’ll be convinced to take action by purchasing your product or engaging with your services.
Most SEO copywriting content includes compelling call-to-actions (CTAs), which can influence the user’s decision to take action. The users are more likely to convert as they also manage to find solutions to what they’re looking for.
2. Increase online visibility
SEO copywriting is crucial to improve a business’s online visibility on search engines. This is because the content is catered to search engines, so it’s up to the algorithm to determine whether your website or content is worth ranking at the top results.
If your website has good SEO copywriting implemented, you’ll be found easily through relevant search terms. Plus, since SEO copywriting includes the SEO best practices, then it will boost the search rankings and appear in the first few positions.
3. Improve organic traffic
Another reason why you need SEO copywriting is how it can boost your organic traffic to your website. Organic traffic refers to traffic that comes to your website without any paid marketing methods.
If you have SEO copywriting implemented on your website, your website will probably have higher search rankings for relevant keywords. Most users tend to visit websites within the first 2 pages of search engines, so there’s a higher chance they will click on your website instead of your other competitors.
4. Build credibility and trust
Customers these days tend to trust businesses that have a solid online presence, which includes having a high position on search results for the relevant keywords. Businesses that rank well on search engines are deemed as more trustworthy and credible.
Besides that, with valuable content, users will feel that your business is knowledgeable and can be relied on for solutions. Since search engines rank good content well, it goes to show that your business provides value and accurate information.
5. Enhance reading experience and format
SEO copywriting usually involves better formatting, thus, enhancing the overall reading experience for the users. Most of the time, the information is straight-forward, making it easier to read as users are able to digest information easily.
6. Gain brand awareness
If you’re having trouble capturing the attention of your target audience or getting the word out there about your brand, SEO copywriting could help with that. When your website appears at the top results of search engines, users can take notice of your brand. Although they may not click on your website, they will recognize your brand and might turn into potential customers.

SEO copywriting tips & best practices
Now that you’ve gotten a better idea of what is SEO copywriting, if you’re looking for tips on how to implement it for your website, here are some of the essential best practices:
1. Perform keyword research
When it comes to SEO copywriting, it’s important to perform keyword research to include within the content. The keywords are search terms that users type into search engines to find specific products, services, or information.
While doing keyword research, you should take note of the search volume as well as the competitive level so that you can create content based on the suitable keywords.
2. Include on-page SEO
Another important tip is to include the on-page SEO strategies within your content. Some of the on-page SEO practices include meta title, meta description, URLs, and headings. The keywords should also strategically be included for the on-page SEO content. Besides that, internal and external links are also part of on-page SEO.
3. Write for the user’s search intent
Though SEO copywriting is for search engines, it’s also crucial to ensure your content matches the user’s search intent. Essentially, users should be able to find solutions and answers through your content. Therefore, do include the SEO best practices but don’t forget to also write content that meets the user’s needs.
4. Create straightforward, organized content
Most users prefer to quickly get the information they need without much effort. If your content is long-winded and too in-depth, they may not have the patience to look through each paragraph.
Consider breaking down into several points and providing concise, straightforward content. Ensure it’s properly organized with multiple headings in between each paragraph to make it easier for readers to digest the information.
5. Add rich media
If your content is just a wall of text, it may turn readers away as they might not find it easy to read. By including various media such as infographics, images, or videos, it can help to be easy on the eyes of readers. It will also be more interactive, which may convince the readers to explore other content on your website.
Conclusion
After learning more about what is SEO copywriting and why you need it, you may want to consider implementing it in your website. You can consider following the tips included in this article to boost your website’s SEO performance. Get to know more about the benefits of SEO for small businesses and how it can help boost online visibility.