Why Is It Important To Have A Good Website Design
If your business doesn’t own a website, it could be a recipe for disaster. Why? Well, most customers these days tend to trust businesses with a website. If you don’t have website, you can be loosing out on potential leads and sales. Having a good website design also plays a huge part in your business as it’s known as the face of your brand. An unattractive website design could turn away potential customers from engaging with your products or services.
Find out more about why is it important to have a good website design below:
What is a website design?
A website design refers to an online platform where you can showcase information about your products and services to customers. It involves various design elements such as fonts, colours, typography, and many more. A good website design is not just about the aesthetics, but also offer great functionality to make it a smooth experience for users. A website also helps to build engagement with customers.
Why is website design important for businesses?
A website showcases your brand and helps customers understand more about the product or service offered. A good website design will ensure build a closer relationship with your customers while also giving a competitive edge within the industry. A poor website design could reduce overall website traffic and loose credibility, thus, impacting the revenue of the business.
What are the factors that contribute to a good website design?
There are several factors that contributes to a good website design. Here are some of the important ones:
1. Attractive call-to-actions
Having attractive call-to-actions play an important role when it comes to website design. After all, the main purpose of a website is to encourage users to perform an action for leads or conversions. A good website design will include carefully placed call-to-actions which are visually-appealing, convincing visitors to become customers.
2. A responsive website design
Since most users view websites on different devices with various screen sizes, it’s important for websites to have a responsive website design. A good website design is when users have no problem browsing the website using any device such as tablets or mobile smartphones.
3. Stunning media and visuals
A good website design also includes attractive media such as high-quality images or graphic elements. Visitors will be turned off by blurry or non-aesthetic photos. The images or videos should be attractive enough to capture the user’s attention.
4. Quality of content
The content plays a vital role too when it comes to good website designs. Having good copywriting for all your content will be able to capture the user’s attention as well as provide the relevant information needed about your product or service. Not only does it educates the users, but it will also encourage them to perform an action.
5. Smooth user experience
The user experience (UX) of a website involves how the user interacts with the website. If their experience is unpleasant, it’s a sign that your website doesn’t have a good website design. A good website design will make it easy and smooth for a user to look for what they need and perform an action without any issues. Thus, increases the overall engagement rate.
6. Fast and quick loading speed
Most users don’t have the patience to wait too long for a website to load. A good website design will load under 3 seconds, which is known as the maximum time most users are able to wait. A website that loads quickly will also boost search engine rankings as well as make it an enjoyable experience for users as they browse the website.
7. Seamless navigation
If a user is able to easily navigate throughout your website, it’s a sign that you have a good website design. A good navigation menu allows users to search for what they need without any problems. As long as the navigation menus are clear with a well-structured layout, it will be considered as a good website design.
Why is it important to have a good website design?
A good website design offers numerous benefits to all businesses. Let’s explore more on why is it important to have a good website design below:
1. Attract more leads and increase conversion rates
Without a doubt, one of the main reasons as to why it’s important to have a good website design is to gain more leads and conversions. The revenue and sales is the backbone of a company. With the appropriate navigation, mobile-responsiveness and smooth user experience, businesses are able to convert these visitors into actual paying customers.
2. Gain higher search ranking positions
One of the best ways to gain more leads is to be on the top of search engine results. To be able to dominate and increase your search rankings and boost your SEO (Search Engine Optimization), having a good website design plays a crucial role. A good website design will have the appropriate features and functionalities to achieve higher search ranking positions.
Once your business appears higher on search rankings, you can foresee a boost of organic traffic as well as potential leads.
3. Build brand credibility
A good website design helps a business, especially if they are new, to build credibility and trustworthiness within the relevant industry. Most customers tend to engage with a business if they have a proper, legitimate website. A good website design also showcases the professionalism of your business to potential customers.
4. Create a good first impression
The first impressions of users are important as most of them tend to form an opinion within a few seconds upon landing on the website homepage. Thus, having a good website design should leave a positive impression on users, especially if the design is attractive and allows users to navigate easily.
5. Gain a competitive advantage
As long as you have a website, it will help you gain a competitive edge among your competitors. With a good website design, it will attract more users and make it easier for them to engage with your products or services. If your website offers a better experience than the competitors, it’ll also significantly boost your sales and conversions.
Conclusion
To conclude, having a good website design plays an important role for any business. No matter what kind of industry or niche you’re in, a good website design makes all the difference in boosting sales and revenue. Learn the difference between website development vs website design to know what’s best for your business.