Why You Need a Good UX Design for Your Website

Why Good Website UX Design Matters

Have you ever wondered how your customer first discovered your brand or businesses? Is it by word of mouth? Or maybe through advertisements on social media or search engines? 

Studies have found that around 31% of consumers discovered a brand or services through the search engine, which then leads to the brand’s website. In a way, your website is the first to greet those potential customers, and just like going to an interview or meeting a key figure in your community, first impressions matter.

That’s one of the reasons your website User Experience ( UX ) – in short, the overall way users experience your website – is critical. Your website is a part of your branding and identity. 

Having a good UX goes beyond just visual aesthetics, it’s about creating a website that is easy to navigate, informative, and enjoyable for the users. 

A website designed with UX in mind can help increase user engagement and keep visitors on your site longer, making them explore more content on your site. This would prove to be beneficial for your business, whether your goal is to increase your online sales, lead generation, or improve your branding. 

Ultimately, a good website UX helps to increase brand loyalty by creating a positive user experience that keeps them coming back for more.

5 Key Elements of Good Website UX

Now that you’re aware of the benefits and importance of a good website UX, let’s delve into some of their key elements. They are:

1. Usability

The foundation for a positive user experience lies in usability. Imagine walking into a store where you can’t find anything you need due to its scattered layout and placement. How would you define that experience? Would you be visiting the store again? 

A website with a confusing navigation, nonexist search function, and confusing buttons leads to the same frustration. A good UX prioritizes clear and easy to understand menus, easy to find search bars, and user friendly interface. 

Additionally, in today’s world where people can surf the web through a wide range of platforms, having a responsive design that can be adapted across desktops, smartphones, and tablets is not only beneficial but essential. Our articles on Top 5 Reasons Why Responsive Web Design Is Important might be able to give you a deeper insight on this topic.

2. Content

Content is king, but only if it’s presented correctly. Hosting high quality content that provides essential info and caters to the needs of your target audience is important. Think of a clear, concise language that avoids technical jargon. Being able to explain things using layman terms is a bonus in getting the info across multiple levels of audience. 

Strategic use of visuals aid in your content like images and videos can help break up walls of texts, add interest, and improve understanding. Adding a content table to clearly define key points in an easy to read structure, or placing the key content into a separate bubble will help the audience process the info on the website more efficiently. 

Finally, structure your content with a clear hierarchy and guide users towards their goals. Whether it’s making a purchase, finding information, or engaging a service, a smooth and clear content structure will help the user finalize their decisions.

3. Performance

Performance is often an overlooked aspect of UX, but it has the biggest impact. A slow loading website is like a slow checkout line at a store – frustrating and highly likely lead to abandonment. With a lot of users browsing the web on-the-go using their smartphone, a slow loading website would typically end with the users bouncing out of your site and going to the next website they can find on the search engine.

Remember, the effort of researching and publishing top-notch content on your site would amount to nothing if the users bailed out before they even managed to see it! If your website suffers from slow speed, fret not because our article on 10 Proven Tips to Improve Your Website Speed is here with some well-crafted tips.

4. Clear Call-to-action (CTA)

Call-to-Action, or CTA, is a term referring to a guide for the next step a marketer wants the audience or reader to take. CTAs on a website function similarly. It acts as a persuasive element that compels the users to perform an action.

CTAs can appear in various forms such as buttons, hyperlink, and also banners. For example, a ‘Buy Now’, ‘Sign Up’ or ‘Learn More’ buttons that you see in websites are all examples of CTAs. It’s designed to help guide you into completing the said action and achieve the goal for visiting the website.

Implementing well-planned CTAs involving proper placement and attractive wording proved to be beneficial in UX effort by improving the User Journey throughout a website. 

5. Progressive Disclosure

Progressive Disclosure is a technique in UX that involves presenting essential information and features to the users first, and giving them the option to see more advanced information and features by deferring it into a secondary UI component. 

The goal of this technique is to improve website usability for both new and experienced users by keeping the interface neat and user-friendly. This would help avoid overwhelming the users with too much information at once, while still being able to provide if the users opt for it. 

Conclusion

In conclusion, a good website UX is no longer an option but a necessity. By implementing the elements of usability, quality content, optimum performance, clear CTA and progressive disclosure, your website will cater to the users needs, creating a lasting bond between the customer and your branding. 

So, whether you’re looking to improve your existing website or starting from scratch, consider implementing these key elements of a good UX. By placing user experience as one of the top priorities, you can ensure your website is not only visually appealing, but also functional, informative, and engaging for all visitors.