What Is The Ideal Length For A Web Page?
When it comes to a web page, a common question web designers/developers or website owners may ask is – what’s the ideal length for a web page? Unfortunately, there’s no one-size-fits-it-all answer to this. But, how long should a web page be? Well, let’s explore further about why does the length even matter, how long it should be, and some recommended tips to consider implementing:
Why does the length of a web page matter?
The length of a web page is important for the following reasons:
1. Boost conversions and sales
The length of a web page matters as it’s one of the factors that influence conversion rates and sales. Users may be inclined to take a specific action such as purchasing a product or engaging with a service if the content length influences their decisions effectively.
2. Improve SEO rankings
Content length is one of the ranking factors for SEO as well. Thin content will not rank well on search engines compared to longer content. To rank on the first page, the length of the web page should be ideally at least 300 words and above.
3. Provide a good user experience
A well-designed length of a web page makes all the difference to the user’s experience. If the user is engaged and finds the web page useful, then it goes to show that the length is ideal for the target audience. The page size also influences the web page speed. The longer it is, the web page may take too long to load, which creates a bad user experience as users tend to expect web pages to load quickly.
How long should a web page be?
So, how long should a web page be? Well, it depends on the topic. In general, the rule of thumb would be between 300 to 1,000 words. However, clarity and quality play an important role in the length as well. One thing’s for sure, if you’re trying to rank for several keywords on search engines, the web page length has to be at least 500 words and above.
If the web pages have too little content, Google may consider the pages as thin content and not rank them high on search results. However, if your web page is made for the purpose of being a landing page, then it won’t matter how long it will be as it’s to convert users.
Why Does the Website Length Vary?
Website length varies as every business or industry has unique requirements. Since the main purpose of website content is to inform users about your business and products or services, the information will be different for every type of business.
Information Rich Content > Content Length
Content length isn’t as important as quality content. Website content is meant for both humans and search engines, so content length wouldn’t matter if users or Google can’t find what they’re looking for.
When you produce quality content, the length could range between 100 to 1000 words. It all depends on the information included throughout the content. The website content has to provide value to users.
Best practices and tips for web page length
Here are some of the recommended tips and best practices when it comes to web page length:
1. Focus on important points and information
Keep it concise and only include relevant information throughout the web page. Don’t include too much fluff as it could turn users away. Most users only wish to find what they need, so it’s best if you can include straightforward information so they can get answers to their questions quickly.
2. Ensure it’s mobile-optimized
The content should also be mobile-optimized as most users tend to browse websites on mobile devices. This means that the content has to be readable easily on various screen sizes aside from the usual desktops or laptops.
3. Break into paragraphs and use headers
So, no matter how long should a web page be, it should not be a gigantic wall of text. Try to break them into paragraphs and include bullet points throughout the web page. The web page has to also include clear headings so that the user understands what your web page is about.
4. Write based on user intent
When you write the content of a web page, it should also be written with the user intent in mind. For instance, if you sell a particular product or service, the web page should include information regarding the common challenges or questions most customers would face or ask. This is also beneficial for SEO, according to the latest Google trend where they will prioritize content that answers user search intent.
5. Include media or visuals
Besides text, the web page should include several media or visuals throughout the content. For instance, you can include high-quality images of your products, if relevant, or include attractive visuals such as infographics or animations.
Conclusion
The answer to the question, ‘How long should a web page be?’, depends on the purpose, target audience, and type of content. As long as you know these factors of the web page, you’ll be able to know the ideal length of your web page. If you wish to know how to gain traffic to your website without social media, our article includes several tips to increase your website traffic.