The Future Of SEO With AI: How Will AI Impact SEO?

The digital landscape constantly evolves, and advanced technology, such as artificial intelligence (AI), is being used. Most digital tasks are done by AI, and search engines are no exception. With many of the tools and search engines incorporating AI into their features, it’s no question that businesses and digital marketers need to adapt to the latest technology quickly. Discover the future of SEO with AI with some of the key facts you need to know below: 

The Future of SEO with AI: Key Facts To Know

AI is changing the way search engines display user results. Some of the key factors that are currently shaping the future of SEO with AI are as below: 

1. AI Search Tools

AI search tools are changing the way users perform searches. Instead of using the traditional search engines, users are using the AI-powered search tools such as ChatGPT Search, Perplexity AI and Google AI Overviews. Formerly known as Google Search Generative Experience (SGE), AI Overviews are a feature on Google search results that uses generative AI (GENAi) to display summaries of topics or users’ queries related to the website content. This Google AI Overviews a combination of traditional search engines and AI functions.  

Why are AI Search Tools important? 

AI search tools help users to quickly find answers to their questions without going through the extra step of entering a website. Unfortunately, this impacts the website’s organic traffic and click-through rates (CTR). However, if your website appears on the AI search tools, it offers more brand exposure, and users may eventually enter your website to explore further. Most users are starting to search information using AI-powered search tools rather than the traditional search engines as well. 

How to optimize SEO for AI Search Tools? 

One of the ways you can optimize your website for AI search tools is to create high-quality content. Try to incorporate valuable information and include credible sources. Don’t forget to directly answer the user’s questions so that the concise, straight-forward answer may appear on AI search tools.

2. Visual Search Optimization 

Visual searches are widely implemented in most search engines, such as Google. The visual search feature will use AI to allow users to search for specific information, services or products using pictures. The AI tool can quickly identify the picture and display search results for the user. 

Why is Visual Search Optimization important? 

Visual search is important as it can help users find what they need without typing anything. Besides that, e-commerce stores will highly benefit from this as their stores will most likely appear, which can contribute to potential sales. 

How to optimize SEO for Visual Search Optimization? 

Ensure all your images include alternative text to describe the image and relevant keywords for which you wish to rank. This also helps AI understand what your images are about. The file names should also be renamed to include relevant keywords. 

3. Voice Search Optimization 

Several voice assistant tools use AI, such as Gemini, Siri and Alexa. They typically allow users to record their search queries rather than type them. This makes it easier for users to just speak instead of type. 

Why is Voice Search Optimization important? 

Voice Search Optimization is important as more people use voice assistant tools to find what they’re looking for on search engines. Optimizing for voice search helps businesses to appear for queries such as long-tail keywords or local SEO. 

How to optimize SEO for Voice Search Optimization? 

To optimize websites for voice search, you can include a casual and conversational tone throughout your website. For instance, try to write content that uses words that people include in their daily conversations. Try also to include frequently asked questions that are relevant to your industry. 

4. AI-Powered Content Tools & Software

These days, as we all know, many people are using AI tools and software, such as ChatGPT, to produce content. Users can make use of these tools for various reasons besides creating content. Besides that, users also find more ideas or recommendations from the tools. 

Why are AI-Powered Content Tools & Software important? 

The AI-Powered tools and software can quickly create content such as social media captions, website content and articles. Most people use these tools to find answers to their questions as well. This may impact SEO as users will no longer search for answers on search engines. 

How to optimize SEO for AI-Powered Content Tools & Software? 

The most crucial step is to ensure your content is optimized for EEAT (Experience, Expertise, Authoritativeness and Trustworthiness). You need to ensure that all information on your website is accurate and credible. Therefore, try to include resources or facts such as relevant data. 

5. AI-Powered Keyword Research

Many keyword research software and tools these days incorporate AI in their features. This helps to analyze search intent and observe the user’s behaviour more accurately. 

Why is AI-Powered Keyword Research important? 

Since AI is a powerful tool, it can quickly analyse and observe users’ behaviour and search intent to recommend relevant keywords. AI also helps compare the search results to suggest what to include. These tools can also provide more information about the type of keywords, such as navigational, information, or transnational. 

How to optimize SEO for AI-Powered Keyword Research? 

You can leverage popular tools such as Surfer SEO, Ahrefs or SEMrush, which already use AI to perform your keyword research. Ensure you include the appropriate keywords to boost your SEO performance. 

Key impact of AI for SEO

Now that we’ve explored the key facts of how AI is changing the SEO landscape, how exactly will AI impact SEO? Well, AI helps to personalize the search results tailored to the user’s behaviour, location and history. This makes it a more personalize experience compared to the traditional search methods. Additionally, search results will be more accurate than before as it will be tailored to the user’s search intent. AI has the ability to analyse the user queries to display the relevant results. 

The downside of AI for SEO is that perhaps the overall website traffic and click-through-rates would decline overtime as users will not be visiting websites as often anymore. With AI, users can quickly get their answers without performing the extra step of entering a website. Thus, saves their time too. 

How to use AI to improve SEO? 

There are several ways you can use AI to boost your SEO. Here are some of the standard methods: 

• Keyword research: AI will help spot potential keywords relevant to your industry, including those with high search volume.
• Competitor analysis: AI can also help identify your competitors’ strengths and weaknesses so that you can use strategies. 
• Content generation: You can also generate content with AI but enhance it further with a human touch. Avoid directly using AI-generated content, as it could be a bad sign for search engines like Google. 
• SEO audits: Some AI tools, such as Screaming Frog, can provide website recommendations and identify potential issues. 
• Link building: AI tools can scrape websites you can contact for links. You can also generate outreach emails to send to the website owners. 

Conclusion 

To conclude, the future of SEO with AI is constantly evolving and requires businesses to adapt quickly to the changes. If companies aren’t adapting to AI, they could risk losing potential leads or falling behind their competitors. Besides AI, discover more ways on how you can improve your website rankings in the Google search engines from our helpful guide.