Is AI-generated content good for SEO?
The use of Artificial Intelligence (AI) has increased tremendously over the years. SEO specialists, writers and business owners have turned towards AI-generated content to speed up the overall efficiency and churn out content quickly. However, is AI-generated content good for SEO? In this article, we explore more about AI-generated content for SEO, the pros and cons, and ways you can incorporate it into your content:
What is AI-generated content?
AI-generated content could be many types, such as marketing materials, blogs, product descriptions, social media captions, and more. Humans will use AI-generated content to implement on their website or for other marketing purposes. They are typically used in most businesses as a quick way to generate content. For example, the common AI-generated content tools are ChatGPT, DeepSeek, Jasper and Copy.ai.
How does AI-generated content work for SEO?
AI-generated content is produced by Artifical Intelligence (AI) that uses machine learning and natural language processing to scrape data. With the data collected from various sources, the AI will produce the relevant content for the users. AI-generated content works for SEO by analyzing users, trending keywords, and producing SEO-optimized content.
Benefits of AI-generated content for SEO
AI-generated content for SEO provides numerous benefits to businesses and writers. Here are the most common benefits:
1. Improve overall efficiency
AI-generated content for SEO can improve overall efficiency as it provides a quicker way to create content. Writers only need to make amendments and edit the content from the original AI-generated content. This makes it easier for writers to cut time on brainstorming or writing content from scratch.
2. Enhance content quality
Sometimes writers may be unable to churn out quality content as they might be preoccupied with other tasks or may not have the necessary knowledge. Therefore, writers can make use of AI-generated content for SEO to produce high-quality content for the audience. Writers can ask the AI tools to enhance their current content to beautify and improve the quality.
3. Reduce writer’s block
We all know how troublesome it is when you hit a writer’s block. Hence, AI helps to prevent writer’s block by suggesting ideas and content you can implement in your writing. All you have to do is ask AI specific questions, and you can get rid of writer’s block thanks to the suggested ideas.
4. Cost-effective
Hiring content or copywriters to generate content for you can be quite expensive. Using AI-generated content for SEO can reduce the cost as it only requires the user to tweak and edit the content to improve it. The AI tools are mostly free as well.
Disadvantages of AI-generated content for SEO
There are several cons of using AI-generated content for SEO. Here are some of the main disadvantages you need to take note of:
1. Lack of originality
Since many users use AI-generated content for SEO, it might lead to plagiarism as more than one website displays the same content. Besides that, AI-generated content may also directly replicate the same information found online, so directly copying the content will signal to search engines that the content is plagiarised.
2. Lack of human touch
AI-generated content good for SEO will not have the same human touch as content written by a normal human. For instance, the content will not be as creative or include a human tone. The content may come off as unrealistic, especially if the content is not how an average human would write it. AI also can’t include personal experience or point of view when generating the content, which is the human aspect that AI can never replace.
3. Incorrect information
The information or facts AI provides may not be accurate as they don’t provide real-time information. This means that it may not be accurate when searching it as the data was collected in the past. Additionally, users must double-check the information from other sources in case AI is inaccurate.
4. Google may not favour your website
Although Google will not penalize websites that use AI-generated content for SEO, they may not place your website higher on search results. This is because Google prioritizes EEAT (Experience, Expertise, Authoritativeness and Trustworthiness), meaning your content must adhere to their standards.
How to leverage AI-generated content for SEO?
If you wish to incorporate AI-generated content for SEO, here are some of the best ways to do so:
1. Gather data insights
You can leverage the key insights from the content generated and incorporate them into your own content. However, ensure you’ve also fact-checked the data to ensure accuracy. Although it doesn’t provide real-time data, it’s helpful to analyse the recent trends or user behaviours.
2. Create ideas or outline
The AI-generated content can be used to create ideas or an outline for you to begin writing your content. You can gain some inspiration from the content, but you don’t have to use all of it.
3. Have the AI-generate content proofread by human
Humans have to proofread the AI-generated content for SEO to ensure EEAT (Experience, Expertise, Authoritativeness and Trustworthiness). This is because these are Google’s standards for content, so a human has to ensure the content follows the standards. Humans can also spot any typos or mistakes.
4. Don’t use it as a complete replacement
You should not use AI as a complete replacement, as you still need a human to check the AI-generated content for SEO. Someone has to make the necessary adjustments to ensure the content follows Google’s best practices.
Conclusion
To conclude, AI-generated content for SEO offers several advantages for any business and writer when used correctly. AI-generated is good for SEO if you wish to generate more ideas and boost efficiency. However, you should always maintain a good balance between human content and AI content. That way, you can avoid the lack of originality and make it more personalized.
Since AI-generated content is known to be repetitive and similar to various online resources, it’s best to use it as a tool to improve the processes and rankings on search engines. Learn more about SEO copywriting and how it benefits your website.