SEO Pricing In Malaysia for 2024 ( Agency Vs Freelancer vs In House )
How much do I need to pay for SEO? What is considered reasonable SEO pricing in Malaysia? Business owners and managers ask us these questions all the time.
Diving into SEO pricing can feel like a maze, especially if you’re just stepping into digital marketing. But don’t worry! This guide is built for beginners like you. We’re keeping things light and easy to understand, making it super simple to follow along.
We’re walking you through everything, from getting your head around different SEO pricing to spotting what makes an SEO provider a good pick. We’ve analyzed SEO Agencies, SEO Freelancers, and In-House SEO specialists for comparison. By the time you’re done with this guide, you’ll have a clear picture of how SEO pricing works in Malaysia, and you’ll be ready to make smart choices to help your business shine online.
Type of SEO Pricing Structure In Malaysia
To understand your business’s SEO pricing in Malaysia, you’ll first need to know the differences between various services. The types of services in Malaysia typically break down into two categories, monthly rates based on the number of keywords, and hourly rates. Both types will assist you in addressing the following:
- Keywords research – Identify and analyze the terms people use to search for information related to your business online. This is important as keywords act as a bridge that connects the users to your business.
- Competitors research – Analyze the strategies and performance of the industry competitors in order to identify any possible opportunities or improvement you can implement to gain competitive advantage.
- On-page optimization (Speed, UI/UX, content) – Optimize your website in terms of website loading speed, UI/UX, and content quality according to E-A-T ( Expertiness, Authoritativeness and Trustworthiness ) to improve user experience while using your website and the search engine rankings.
- Technical optimization – Improve the technical aspects of your website including the website structure, sitemap, robots.txt and mobile friendliness. This is to ensure search engine crawlers can access and index the site.
- Off-page optimization – Off-page optimization includes building backlinks and optimizes factors that are off the site such as your Google Business Profile ( GMB ). This helps improve your website authority and business credibility.
SEO Pricing & Package in Malaysia
In Malaysia, SEO packages vary widely based on the scope of services, level of expertise, and customization. There are some common types of SEO packages in Malaysia. No worries, we’ve helped you by collecting and updating the most recent SEO pricing from different agencies and even freelancers in Malaysia, ensuring that what you pay is the best value in Malaysia.
| SEO Agency | SEO Freelancer | Hire In-House SEO | |
|---|---|---|---|
| Price | RM 1200 – RM 5000+ /month | RM 50 – 250/hour (min. 40 hours/month) | RM 5000+ /month |
| Keywords | Starting with 10 keywords | Starting with 10 keywords | Depending on your objective |
| Team | At least 4 ( SEO specialist, project manager, content writer, web developer ) | 1 | 1 |
| Article | 1 – 5 blog articles | Optional | Optional |
| UI/UX Improvement | Some agencies included | Some freelancers included | Requires hiring a web designer |
| Speed Optimization | Yes | Optional | Requires hiring a web developer |
| Technical SEO Optimization | Yes | Optional | Requires hiring a web developer |
| Google My Business Optimization | Optional (some agencies included) | No | No |
| Analytic Report | Monthly or Quarterly | Monthly or Quarterly | Monthly |
| Contract | 6 – 12 months | 1 – 3 months | Monthly |
So, which Option is The Best For You?
It depends on your objective. If you’re looking for a more stable and valuable option, then an agency might be the route to take. As you can see, the average price of SEO services with agencies varies from RM1,200 to RM5,000+ per month, depending on the number of pages or keywords you are targeting. Plus, it includes a team of four key personnel to assist with your project. Please note that these figures are based on our research to calculate average pricing and packages. We advise you should engage an SEO company directly to get the most current package details.
On the other hand, if you’re looking to experiment a bit with SEO, hiring a SEO freelancer might be your choice. Freelancers typically charge based on an hourly rate without a contract. SEO Freelancer usually cost around RM 50 per hour and generally need to work at least 10 hours per week, so the total cost might be around RM 1500 per month. The good news is that if you feel SEO isn’t for you, you can stop at any time. However, it’s worth noting that some freelancers in Malaysia do charge a fixed price like agencies.
Lastly, hiring an in-house SEO specialist is an option if you know precisely what you wish to achieve. An SEO specialist can help you manage several websites and target as many keywords as possible. But do take note you will still need to hire a content writer and web developer and assist the SEO specialist to accomplish the mission.
How SEO Pricing is Calculated?
The cost of SEO pricing and packages in Malaysia depends on various factors, including:
- The scope of services offered
The range of services included in an SEO package will significantly impact the pricing. Package that covers a wider range of services, such as UI/UX enhancements, higher type of content creation, link building and other add on would usually have a higher price tag. Although this might still be cheaper in the long run compared to taking those services separately.
- The number of keywords targeted
Numbers of targeted keywords within the package is one of the highest factors that impact the pricing. A higher number of keywords requires more research, higher numbers of content creation, and more extensive optimization efforts, which leads to a higher cost.
- The level of experience and expertise of the provider
SEO is a highly specialized field.Service providers with a proven track record and high expertise usually charge at a premium rates. Their experience and high knowledge leads to a higher success rate and more effective campaigns, justifying the higher charges.
- The degree of customization and flexibility in the package
Packages that offer higher levels of customizations and flexibility to meet the client’s needs will tend to be at a higher price tag. Specially tailored strategies and ongoing adjustments require additional time and resources to conduct research and restrategize.
- The competitive landscape of the industry
The overall competitiveness of the industry might influence the pricing. A highly competitive industry with very strong SEO competitors’ presence might cause you to be charged a higher rate due to higher efforts and work needed by the service provider.
The Right SEO Practices You Should Be Aware of and Follow
Knowing the right SEO practices is important before engaging anyone for their SEO services. This would help keep you out of the dark and ensure you will be able to effectively communicate and work with your SEO provider. These are some of the practices :
- Keyword Research and Analytics: Ensure you find the keywords that accurately represent your website.
- On-Page Optimization: Enhancing user experience, website speed, content optimization, and security will not only assist in SEO ranking but also benefit your visitors.
- Technical SEO Audit & Implementation: Ensure all technical issues like 404, 4XX errors, orphan pages, and more, are resolved.
- Content Marketing & Optimization: Creating and optimizing high-quality content that engages your audience, boosts your site’s authority, and improves search engine rankings is crucial.
- Off-Page Optimization: Make your industry shine. If you’re featured in news or receive awards, don’t be shy to ask for mentions and backlinks to your site.
How Do I Know Which Keywords Should I Focus?
Finding the right SEO keyword is crucial for your business. For example, if you are an SEO company based in KL, you need to provide accurate content and information so that Google can recognize and validate your authenticity.
There Are Various Types of Keyword Intent
1. Conversational Keywords:
These are typically phrases that people use in everyday conversation and often input into search engines in the form of a question or a full sentence. They are often used in voice search.
Keyword Example: “What is SEO”
Usage: Useful in FAQ sections, blog content, and informational pages to answer common user queries.
2. Commercial Keywords:
Keywords that indicate a strong intention to make a purchase or engage in a service soon but the user is still in the comparison or consideration phase. These often include terms that compare products/services or inquire about specific features.
Keyword Example: “Best SEO company KL”
Usage: Can be used in content that compares your services/products with competitors, or highlights USPs.
3. Transactional Keywords:
Definition: These keywords indicate a very strong purchase intent. Users typing these keywords are generally in the last step of the buying process and are looking to make a transaction.
Keyword Example: “Buy SEO packages online”
Usage: Implement in product pages, pricing pages, and ad campaigns targeting users ready to convert.
4. Navigational Keywords:
Definition: Keywords used when people already have a specific brand or website in mind and are using search engines to get to it.
Keyword Example: “[Sitename] SEO services”
Usage: Ensure that your brand is easily searchable with these keywords. Implement in meta tags, descriptions, and throughout the website to facilitate easy finding of your website when your brand is searched for.
Key Components of SEO Packages in Malaysia
1. Keyword Research And Analysis
Keyword research is an essential part of any SEO package. It involves identifying and analyzing the most relevant keywords for your business, taking into consideration search volume, competition, and user intent. This helps to ensure that your website targets the right keywords to attract your target audience.
2. On-page Optimization
On-page optimization is all about improving each webpage so it ranks higher in search engine results. This can include optimizing page titles, meta descriptions, headings, URL structure, images, and content for targeted keywords.
3. Off-page Optimization
Off-page optimization involves improving your website’s credibility and authority by building high-quality backlinks from reputable websites. This can include techniques like guest blogging, influencer outreach, social media marketing, and building relationships with industry-related websites and online communities.
4. Technical SEO
Technical SEO deals with optimizing your website’s infrastructure to improve its performance, crawlability, and indexability. This includes tasks such as fixing broken links, optimizing site speed, ensuring mobile-friendliness, and implementing schema markup.
5. Content Creation And Optimization
High-quality, relevant, and engaging content is crucial for successful SEO. SEO packages often include content creation and optimization services, such as blog writing, web page copy, and multimedia content. These services aim to make your content more valuable, informative, and shareable, which in turn can lead to higher search engine rankings.
6. Performance Tracking And Reporting
Tracking and reporting are essential to measure the success of your SEO efforts and make data-driven decisions. Most SEO packages include regular performance reports that analyze key metrics, such as organic traffic, keyword rankings, and conversion rates.
Identify Your Goals And Objectives
Before selecting an SEO package, it’s crucial to identify your business goals and objectives. Are you looking to increase brand awareness, drive more organic traffic, or boost conversions? Your goals will help you determine which package offers the right mix of services to achieve your desired outcomes.
1. Evaluate The Provider’s Experience And Expertise
Choose an SEO provider with a proven track record in your industry and a strong understanding of the latest SEO trends and best practices. This will ensure that your SEO efforts are both effective and compliant with search engine guidelines.
2. Consider The Pricing Structure And Scalability
Evaluate the pricing structure of the SEO package and ensure it aligns with your budget. Additionally, consider the scalability of the package – can it grow and adapt as your business needs change and evolve?
3. Check For Customization And Flexibility
Look for an SEO package that offers customization and flexibility. This allows you to tailor the package to your specific needs and goals, ensuring that you get the most value for your investment.
Conclusion
In conclusion, navigating SEO prices and packages in Malaysia can be a complex process, but understanding the key components of SEO packages, as well as considering your business goals, the provider’s expertise, and pricing structure, can help you make an informed decision. By selecting the right SEO provider for your business, you can optimize your online presence and drive meaningful results. However, it’s important to ensure that you choose a trustworthy SEO agency that can deliver the results you need.